From February 2008, a new global communication campaign in favour of micro-credit in Senegal AFRICA WORKS 
Benetton supports and promotes Africa for Africans.
In partnership with Youssou N’Dour
Dakar, 13th February 2008. Benetton puts the spotlight on entrepreneurial Africa. Its global communication campaign for 2008 promotes the Birima micro-credit programme in Senegal, a co-operative credit society founded by the Senegalese singer Youssou N’Dour. The programme will also receive financial support from Benetton Group. |
